Nils Brückner
Co-founder · Product
Leads product, UX and customer contact. Works closely with pilot shops to translate from the site back into the software.
/about
Two engineers.
One mission.
We build sworg in close exchange with shops that let us look inside their day-to-day. Pragmatic, honest, no sales choreography.
/mission
Why sworg?
Germany has roughly one million trade businesses. Most run on a mix of Excel, WhatsApp, Outlook and some software from the 2000s. It works – but it costs them time, nerve and jobs every day.
sworg bundles enquiry, plan, report, inventory and invoice into one product – built close to the day-to-day, with pilot owners who tell us straight what works and what's nonsense.
Our belief: when the software quietly does its job, the owner has time for the team, the team has time for customers, and customers get the service they pay for.
/team
Team
Lukas Steiner
Co-founder · Engineering
Leads architecture, backend and mobile. Years of experience with multi-tenant SaaS on PostgreSQL – focus on data separation and privacy.
/principles
What we care about
Your data is yours
Strict separation per business. Export anytime. Vendor lock-in is not a business model.
Self-hosted in Germany
Servers in Germany, GDPR-compliant, backups documented. No US-cloud subprocessor.
No bullshit features
We only build what shops actually use. Two great modules beat ten half ones.
Honest sales
No cold calls. No discount carousels. You tell us when you want a demo.
Sound like a fit?
Show us your business – we'll show you sworg. 30 minutes, no sales script.